In terms of brand structure, Toyota and Honda continue to lead. Data shows that Toyota imports increased to 97,500 vehicles (+6%), and Honda imports increased to 78,300 vehicles (+12%). Following closely behind are BMW (46,000 units), KIA (36,500 units), Volkswagen (28,600 units), Mercedes-Benz (26,400 units), Hyundai (24,400 units), Audi (17,200 units), Nissan (16,100 units), and Mazda (14,300 units). Among the major brands, Hyundai (+71%) and Audi (+70%) saw the most significant growth; Nissan was the only brand in the top ten to experience a year-on-year decline (-20%).
More alarming for Chinese auto exporters is the fact that imported used cars in relatively new condition are being seen by the industry as alternatives to new cars, especially some newly launched Chinese brand models. Russian experts pointed out in a report that, given rising new car prices and increased scrapping/recycling costs, imported used cars are more likely to meet consumers' demand for "more powerful and better-equipped" vehicles. In 2025, models with engine power exceeding 160 horsepower accounted for 45.6% of imported used cars. However, changes to preferential import conditions starting December 1st will affect nearly half of this segment, indicating that policy benefits are tightening, but the market has already found a way forward through used car imports.
The record-high used car imports essentially reflect the continued strong sensitivity of Russian consumers to "cost-effectiveness and configuration," and also indicate that rising costs for new cars are changing purchasing decisions. For China's vehicle exports, this is not simply bad news: on the one hand, "new Japanese/Korean used cars" will directly squeeze the mid-to-high-configuration segment; on the other hand, with the gradual reduction of preferential conditions and increased uncertainty regarding the compliance and cost of imported used cars, Chinese brands, if they can solidify their advantages in warranty, financing, trade-in, and parts supply systems, have the opportunity to shift the competitive logic from "short-term price competition" to "long-term total cost of ownership competition."