New opportunities for new energy used cars
time2024/08/15
- For used car dealers, new energy used cars will have new opportunities for transformation.
For used car dealers, new energy used cars will have new opportunities for transformation.
Driven by policy encouragement, product iteration and demand upgrade, the number of new energy vehicles has maintained rapid and stable growth, especially this year, the government's "trade-in" policy for cars has increased the supply of new energy used cars. In this context, new energy used cars are regarded as one of the few opportunities in the industry. How to more accurately grasp the demand, step on the market rhythm and control the risks will undoubtedly pose a challenge to car dealers interested in the new energy used car market.
New energy used cars are getting hot but not profitable
Looking back at the development of my country's used car industry, it has experienced three opportunities. After cars entered the family, with the improvement of people's living standards, new purchases and replacements have created the first wave of opportunities for the booming used car industry. The arrival of the "Internet +" tide is the second wave of opportunities for the industry, bringing a new business philosophy and marketing methods. The third opportunity is the rise of self-media as a marketing tool.
The price of new energy used cars will be in a period of fluctuation for a relatively long time. The reason may be the following four aspects:
First, the valuation is inaccurate. Based solely on the experience of evaluating fuel vehicles in the past, there will be deviations when evaluating electric vehicles. Due to the lack of data, car dealers are unsure about the health of the battery and the actual driving range.
Second, the price fluctuates greatly. Among the used new energy vehicles, the proportion of vehicles with an age of less than two years is relatively large. The price of such quasi-new vehicles is greatly affected by the price adjustment of new vehicles by manufacturers, which brings risks to the operation of car dealers.
Third, no maintenance. After the car dealers acquired the used new energy vehicles, they did not carry out professional maintenance, so they lacked the ability to charge a premium and could not earn more profits.
Fourth, they dared not to accept the car. In order to avoid risks, many car dealers only accepted a few brands with relatively stable value retention rates such as Ideal and Zeekr, and their awareness of other brands was poor, thus missing opportunities.
The trading market helps car dealers explore boldly
The used car trading market is a gathering place for car sources and car dealers. Almost all new energy brands are happy to open stores here. For this reason, many people in charge of the trading market are studying how to build an environment more suitable for the trading of used new energy vehicles.
In addition to avoiding business risks, fire safety needs to be given high attention in the planning of new energy used vehicles, and a certain amount of funds should be invested in safety protection to avoid mixing electric vehicles and fuel vehicles, which would cause greater losses in the event of an accident.